Hair
How to make your keratin treatment last
You've paid for months of smooth hair. Aftercare decides whether you get them.
2 min read

The first 48 hours
Keep your hair dry, down and untied. No washing, no clips, no ponytails, no tucking behind ears. The treatment is still settling into the hair, and every kink you put in now can set.
The one product change that matters
Switch to a sulphate-free shampoo. Sulphates strip keratin fast, and this single swap does more for longevity than anything else you can buy.
What shortens it
Chlorine, salt water and daily washing all wear the treatment down. Rinse after swimming and wash less often than you think you need to.
When to come back
A keratin treatment (£120, around 2 hours) keeps hair manageable for months. When frizz starts creeping back at the roots, that's the sign to rebook rather than a reason to panic.